GITEX (Gulf Information Technology Exhibition), one of the most important exhibitions of Middle East was held in Dubai during 12th to 16th October 2014 and it's the third time that XTOUCH attend GITEX Technology Week.
This year, XTOUCH focused on new products in different categories and made the branding in GITEX Technology Week. XTOUCH built an opening booth to make it easier for customers to touch and test our products. And the huge rigging is the highlight of the whole booth to make the name visible. XTOUCH exposed itself withmore than 500 visitors per day.
During GITEX Technology week, XTOUCH brought three categories of products differed from smart phone, tablet to smart accessories. Smart phone X4 series caught the highest attention including X4 supporting LTE, X4shot with strengthened function at camera and X4mini positioned as a cost-effective model, the whole series will be available at the market within two months.
Another mainl category tablets, XTOUCH displayed the K1 and K2 specially designed for kids, PF10 appeared with 10.1 inch display and PW81 with built-in Intel chip. With joined hands with Intel, XTOUCH enhanced its product line and would be able to provide more choices for different categories of customers.
As an innovative brand, quite a few new advanced products were revealed during the show, as well. XGlass is the twinkle star among the attractive products. It is a glass with stylish design, which could adapt to your eye sight with diopter lenses and the built-in Android system promise you to see clear and explore more. Moreover, other advanced products including 4G MiFi, Kids Watch, XBand and Ephone2 also were the focus caught a lot appreciation in GITEX.
GITEX also witnessed a meeting point for the signature of a protocol of collaboration between XTOUCH and Town Hall of Granada, to use the brand name of Granada for a Limited Edition of his new X4, the first LTE device of the company. XTOUCH has embarked on a strategy of expansion in the European market with the starting point of Granada.
Mr. Bruce Chen, the CEO of XTOUCH, Mr. Jack Lee, the President of XTOUCH, and Mr. Miguel Vazquez, head of the brand XTOUCH in Europe, had an encounter with featured celebrities, the Mayor of Granada, Hon. Mr. José Torres Hurtado, Councilor for Economy and Finance Hon. Mr. Ruyman Francisco Ledesma and representatives of the Spanish Embassy in Abu Dhabi. A signature held between XTOUCH and Town Hall of Granada, Hussain Nasser Lootah, Dubai City's Director General Eng, also was invited to attend this signature.
Moreover, XTOUCH cooperated with Etisalat to express their theme Smart City there. XTOUCH WAVE, is a Smart Watch to realize payment arrangement by credit card with wireless devices.
And Etisalat also carried XTOUCH MiFi with the drone and controlled it to fly around to share the WiFi in their booth.
Also XTOUCH 3G PhoneTab, PF83 was displayed in MediaTek's booth as the only tablet. XTOUCH has built strategic partnership with MediaTek for years and strengthened relationship with joint demonstration.
Recognized as one of the largest and most important technological events worldwide, GITEX not only provides an ideal platform for XTOUCH to present their major developments and latest products to the market, but also gives more confidence to XTOUCH to move forward.