XTOUCH (www.xtouchdevice.com), one of the region’s fastest growing smartphone brands, announced today their media and channel launch in the Egyptian market. XTOUCH’s wide range of smartphones boasts high standards of design innovation and will be available through its authorized distributor 4Link, various retail outlets across the country as well as on online platforms.
The launch is also seen as XTOUCH’s prioritization and confidence in the Egyptian market. With a young population of 90 million, Egypt boasts one of the largest consumer markets in the Middle East and Africa (MEA) region.
Mr. Farhad H. Khan, XTOUCH Vice President said, “XTOUCH is doing very well in the UAE market and we want to replicate the same success in the Egyptian market. Our core strengths are product and price and with a distributor and channels in place, we want to reach out to the masses across Egypt. Our aim is to provide the best user experience with affordable price to our customers.”
Mr. Ahmed Kandil, XTOUCH Country Manager, Egypt stated, “XTOUCH’s launch allows us to establish a strong local presence in the Egyptian market and complements our expansion in the Middle East and Africa. We consider the Egyptian market to have tremendous potential and our presence in Egypt allows us to introduce our breakthrough products as well as support one of the fastest growing consumer markets in the region.”
As the authorized distributor, 4Link will extend XTOUCH’s local presence and actively promote XTOUCH’s new generation smartphones. The company will also be responsible for developing an extensive retail and reseller network both online and offline. 4Link is one of the leading distributors in Egypt, representing some of the world’s biggest device brands.
Mr. Mohamed Sweilam, 4Link, CEO commented by saying, "We’re extremely proud to be partnering with one of the region’s fastest growing device brands. XTOUCH is primed for tremendous growth in Egypt and with 4Link’s extensive network of retail partners we’re confident our partnership will result in strong demand for XTOUCH products. We look forward to a long and successful partnership.”
Ahmed Abu Zekri, 4Link, Key Account Channel Manager stated, “We expect that the XTOUCH brand will be extremely successful in the Egyptian market and gain strong market share.”
Based in Dubai, the XTOUCH brand is ranked as one of the fastest growing smartphone brands. The company has achieved its impressive growth by offering quality designs and specs across its entire product range with affordable pricing. The brand has present across all major retailers in the Europe, Middle East and Africa over 20 countries.
Mr. Ahmed Shokran, XTOUCH Marketing Manager, Egypt stated XTOUCH offers a range of innovative smartphones, tablets and accessories. Some of the smartphone models immediately set to be introduced in Egypt includes the brand’s flagship, the 4G ready 5.5 inch screen Z3 Pro along with 3G RAM big memory and latest technology fingerprint, while customers also have the option to purchase the 2GB RAM version with Z3, as well as other best selling models including T3, K3 and tablet in 7inch and 10inch form. Each models are equipped with the latest Android 6.0 Marshmallow operating system to deliver faster and more stable performance.
“XTOUCH is dedicated in consistently exceeding end users’ expectations. By delivering high standards of design innovation, functionality and performance all at competitive prices, we are able to achieve this. And also it’s very easy for consumers to get a one year warranty and maintenance after-sales service with one of the leading service providers in the region.” concluded Kandil.